Virra 1:1
Partner with a dedicated marketing specialist to generate true fan engagement, retention, and consistent growth
Watch the video below to see how this works
The All-In-One Superfan Growth Engine Made Custom For You
Highly targeted advertising on Instagram/Facebook
Rapid fanbase growth on all streaming platforms
Unlimited Video Editing for Ads
Website Creation & Optimization
Merchandise & Sales Funnels
Social Media & Branding Consultations
Song/EP/Album Release Strategy
Third-Party & Editorial Playlist Pitching
Full-Scale Artist Software Suite
Weekly 1:1 strategy sessions with your marketing specialist
Join Virra 1:1
for only $495/mo
This doesn't include ad spend, which is paid directly to Instagram/Facebook. We recommend $300+ per month.
Our strategies only work for artists that...
1. Have great music that is well-produced and ready to show to the world
2. Are looking to build true fanbases, not just get a high stream count above all else
3. View their music career seriously and are ready to take it to the next level
What You Can Expect
Here are our worst, average, and best results in the first 30 days of our campaigns
*The result totals above are based on a $500 ad spend budget. 90% of our artists reliably achieve outcomes that fall within the above cost per save and per stream range regardless of budget. Individual results may vary and will depend on budget, music and video quality, existing audience data, artist brand, and other factors. You should also expect growth on Instagram and other social media as a result of this campaign, not to mention streams and saves on other songs in your catalog not illustrated in the results above. Results generally scale proportionally with budget, with larger campaigns often benefiting from slightly lower costs per save and per stream.
Frequently Asked Questions
Why should I care about saves instead of just getting the most amount of streams possible?
We value “saves” because they indicate deeper listener engagement than just streams alone, although of course, they are important too! Saves influence algorithms favorably, hinting at potential long-term fans and providing better metrics for gauging true fan interest. This helps build a loyal audience you can rely on, rather than just generating one-time listeners that don't do much for your music long-term.
Why should I advertise with paid ads instead of playlisting, influencer campaigns, etc?
Paid ads are just one component of marketing your music and should be done in combination with other strategies! We focus on paid advertising when first working with a new artist joining our roster because paid ads offer precise targeting and measurable results, ensuring that your music reaches the right audience efficiently. Most importantly, it provides you and us with data so that we can make informed decisions about what is working, and what is not. Our 1:1 program includes a suite of other strategies to market your music further.
Do you offer a guarantee? How do I know this will work for me?
We are so confident in our service that we offer a 150% money back guarantee. If we do not deliver on our promise to deliver authentic results in the first 30 days, we will refund the management fee for the first month throw in an extra 50% for wasting your time. We guarantee that all results are authentic - no bots, ever. Specific numeric results will depend on your ad budget, quality of music and video, brand, targeting, and other factors.
Who retains the rights/IP?
The artist. All videos, creatives, and edits made by the Virra team for the artist over the duration of their campaign belong to the artist. The ads are run through your account, so all the ad data is there to access and yours to keep forever.
How many months should I stay in this program?
As long as you feel we are providing value to your music career! You may cancel anytime with no cancellation fees. It is important to continuously promote and market your brand and music in order to build upon and optimize your results over time. Most artist start seeing the best results and triggering the Spotify algorithm in the 2nd to 3rd month of working with us..
Your services are outside of my budget...
If you are part of a group of other artists that would also benefit from our service, connect with us to talk about bulk discounts to join the 1:1 program for as low as $200! Otherwise, if you are working with less than a $500 budget per month, paid ads may not be the right move forward just yet. We would recommend focusing on organic marketing and solidifying your brand online first.