Generate true fan engagement, retention, and consistent growth - free from industry noise and false metrics.
Please watch the video below to understand how this works:
This Same Process Has Scaled 200+ Artists Past 100K
Streams and 1K Superfans In The Last 12 Months
This Same Process Has Scaled 200+ Artists Past 100K Streams and 1K Superfans In The Last 12 Months
Stop Wasting Money On One-Time Listeners!
Find long-term superfans that will listen on repeat for months or years to come
Increase Your Save Rate
Results that keep working for you, even after you stop advertising the release
Trigger The Algorithm
Show Spotify that people love your music with consistent high-quality streams, fans, and followers
Scale Your Brand
Let our team handle all your video edits, graphic design, and content strategy for your brand and promotions
Replace Your Software
Done-for-you website and access to our all-in-one artist software suite to handle the business side of your music
1:1 Dedicated Partner
Create and execute on custom strategies with your growth partner during 1:1 weekly Zoom sessions
Growth On All Channels
Grow organically on Instagram, YouTube, TikTok, X, and other channels to fuel reliable brand development
"Get a long-term partner inside your music career that is dedicated to your success, not an agency looking to make a quick buck"
If you are tired of...
Investing hundreds of hours into your music and still being stuck under 1000 monthly listeners
Paying agencies $$$ for cookie-cutter campaigns that don't follow your vision or brand
Getting traction on new releases, only for it to fade after a few months back to where you started
Navigating how to market, brand, and monetize your music on top of all the time spent recording it
Partner with us to grow your music career the right way
Our Process
1. Strategy Consultation Session
(First Day)
Start off with a live 30-minute deep dive where we explore your goals, mission, and vision for your music, pinpoint your ideal audience, and put together a custom strategy on impactful content and ads to showcase your music effectively.
2. Creative Development
(48 Hours)
We’ll handle all your video edits and graphic design to get your first ads running. We can adapt your existing content, or create something entirely from scratch. This is also where you get access to the software suite and we start building your website, systems to contact and engage with your fans, and content calendars.
3. Launch and Engagement
(2-3 Days)
We launch precision-targeted ad campaigns on Facebook or Instagram designed to generate active engagement and drive new listeners, followers, and superfans to your streaming platforms like Spotify.
4. Optimization
(30 Days)
We optimize our campaigns around your cost per save to ensure you are generating the highest quality of fans at the cheapest price possible. We're not just looking for streams - we are looking for fans you can rely on long-term.
5. Expansion
(Ongoing)
Once we collect initial data about which audiences your music is resonating with the most, we can expand to other campaigns to target local audiences, sell merch and concert tickets, drive engagement to YouTube, or other strategies that make the most sense for your unique situation.
What You Can Expect
Here are our worst, average, and best results in the first 30 days of our campaigns so far in 2024
Individual results may vary and will depend on budget, music and video quality, existing audience data, artist brand, and other factors, but should fall in this range. The results shown above are only for the first 30 days of a given campaign and generally improve in the second and third month. You should also expect growth on Instagram and other social media as a result of this campaign, not to mention streams and saves on other songs in your catalog not illustrated in the results above.
**NOTE: This is NOT for artists that are only looking for numbers**
Our strategies will only work for artists that...
1. Have great music that is well-produced and ready to show to the world
2. Are looking to build true fanbases, not just get a high stream count above all else
3. View their music career seriously and are ready to take it to the next level
Ready To Generate True Fan Engagement, Retention, and Consistent Growth - Free From Industry Noise and False Metrics?
Choose one of the options below to get started
Virra Lite
Find and retain your superfans
Daily ad management and optimization
Independent artist software suite
30-minute initial strategy consultation session
Monthly 30-minute 1:1 strategy sessions
3 video edits per month included
$350 $250/month
Management Fee - $350 $250/ month
This is what you would pay us once per month to run, manage, and optimize ads, edit videos, and hold strategy sessions.
Ad Spend - Up To You
We recommend you invest at least $10/day into paid ads, which is paid directly to Meta through your ad account and is in addition to the $250/mo management fee.
Minimum ad spend: $200/month
Maximum ad spend: $1000/month
Pay $250 today to get started
Virra 1:1 Artist Growth
Custom campaigns with your growth partner
Everything in Virra Lite
Weekly 30-minute 1:1 strategy sessions
Unlimited video creation, editing & graphic design
Organic content strategy, posting, and analytics
YouTube, ticket/ merch sales, playlist, and other campaigns custom-built for your music
$500/month
Management Fee - $500/ month
This is what you would pay us once per month to work with a dedicated partner more closely on a wider range of strategies.
Ad Spend - Up To You
We require a minimum investment of $10/day into paid ads, which is paid directly to Meta through your ad account and is in addition to the $500/mo management fee.
Minimum ad spend: $300/month
Maximum ad spend: $5000/month
This program is by application only
Frequently Asked Questions
Why should I care about saves instead of just getting the most amount of streams possible?
We value “saves” because they indicate deeper listener engagement than just streams alone, although of course, they are important too!
Saves influence algorithms favorably, hinting at potential long-term fans and providing better metrics for gauging true fan interest.
This helps build a loyal audience you can rely on, rather than just generating one-time listeners that don't do much for your music long-term.
Why should I advertise with paid ads instead of playlisting, influencer campaigns, etc?
Paid ads are just one component of marketing your music and should be done in combination with other strategies!
We focus on paid advertising when first working with a new artist joining our roster because paid ads offer precise targeting and measurable results, ensuring that your music reaches the right audience efficiently. Most importantly, it provides you and us with data so that we can make informed decisions about what is working, and what is not.
Our 1:1 program includes a suite of other strategies to market your music further, including playlists, influencer campaigns, organic marketing, cold outreach, and more.
How do I connect with my dedicated marketing specialist?
You can text, email, call, or use our client portal to communicate with our team and directly with your dedicated marketing specialist. You will also meet with your specialist 1:1 once a week or once a month for your strategy call, depending on whether you are in the "Virra Lite" or "1:1 Artist Growth" program.
Do you offer a guarantee? How do I know this will work for me?
We are so confident in our service that we offer a 150% money back guarantee. If we do not deliver on our promise to deliver authentic results in the first 30 days, we will refund the management fee for the first month throw in an extra 50% for wasting your time.
We guarantee that all results are authentic - no bots, ever.
Specific numeric results will depend on your ad budget, quality of music and video, brand, targeting, and other factors.
Who retains the rights/ IP?
The artist. All videos, creatives, and edits made by the Virra team for the artist over the duration of their campaign belong to the artist. The ads are run through your account, so all the ad data is there to access and yours to keep forever.
How many months should I stay in this program?
As long as you feel we are providing value to your music career! You may cancel anytime with no cancellation fees.
It is important to continuously promote and market your brand and music in order to build upon and optimize your results over time.
Most artist start seeing the best results and triggering the Spotify algorithm in the 2nd to 3rd month of working with us.
These campaigns are both outside of my budget...
If you are part of a group of other artists that would also benefit from our service, connect with us to talk about bulk discounts!
Otherwise, if you are working with less than a $400 budget per month, paid ads may not be the right move forward just yet. We would recommend focusing on organic marketing, publishing more and better content on more platforms, and solidifying your brand online first.
Try our Independent Artist Software Suite for free (usually $10/month) to build your artist website, collect emails and phone numbers from your fans, build fan communities, plan your marketing calendar, and more by clicking here.