Elevate Your Artists, Elevate Your Success

Catapult your artists' music careers, establish their distinctive brand, and turn their content and audience into a revenue generator

Why Choose Virra?

We empower artists by generating true fan engagement, retention, and consistent growth, free from industry noise and false metrics. We do this by running highly targeted paid ads for artists and creating viral organic content as part of our 1:1 artist growth program.

  • Personalized Marketing: Each artist is unique, and their marketing should be too. Our dedicated marketing specialists deploy custom strategies that resonate with your artists' brands and music, ensuring that their unique voices find the right audience.

  • Cost-Effective Solutions: The more artists you bring into the Virra family, the less you pay per artist. Our tiered pricing structure is designed to grow with you, making top-tier marketing services accessible for your entire roster.

  • Maximize Results, Minimize Effort: From dynamic ad campaigns to engaging content creation and direct fan engagement tools, we've got every aspect of digital marketing covered, so you can focus on what you do best—nurturing your artists' careers.

  • Transparent Communication: Regular 1:1 check-ins and detailed reports keep you in the loop on campaign performance, artist growth, and fan engagement, fostering a collaborative environment for success.

What We Do

We're not just another agency you hire for temporary fixes; we're your long-term partner. We focus on tailored strategies for sustainable growth, helping you get discovered and monetize your music effectively.

Digital Foundation

Create a solid digital foundation

  • Done-for-you website

  • Content calendar

  • Automations

  • Phone and email systems

  • AI tools for artists

Ad Management

Ensure that your music reaches the right people

  • Custom-built ads on any platform

  • Video editing

  • Graphic design

  • Consistent optimization

  • Flexible ad spend

Organic Content

Make your music easy to find organically

  • Custom-built content strategy

  • Data analysis

  • Captions, hashtags, and interaction*

  • Feature on our social media

1:1 Support

A growth partner for your music career

  • Dedicated specialist

  • Weekly 1:1 strategy sessions

  • Group sessions

  • All our specialists are also artists themselves


4 Common Questions

Who is eligible for the Virra Partner Program?

If you are an artist manager or work with a roster of talented artists, you are a perfect fit. We reserve this program for serious artists who are dedicated to their craft and building their music career/ business, not just promoting a single release to get a temporary boost in numbers. The music must be well-produced, mix and mastered, and overall be ready to show to the world!

Other than that, we do not have any limitations on genre or size.

What is the price?

It depends on how many artists you have. Our 1:1 program is priced at $350/mo for individual artists. Artist managers with multiple artists get access to exclusive group discount packages to make our program far more accessible (as low as $200/mo per artist).

1 Artist: $350/mo + Ad Spend

2 Artists: $300/mo each + Ad Spend

3 Artists: $250/mo each + Ad Spend

5+ Artists: $200/mo each + Ad Spend

How do I know these results are legitimate?

All our campaigns are backed with detailed reports and a 150% money back guarantee. Our goal is to get artists new, real, and engaged fans that stick around, come to shows, and buy merch. We only use paid ads to advertise our artists. We do not use any playlists, bots, engagement groups, hidden content, or any other methods that do not directly generate long-term fan engagement & retention.

What is the process to get started?

Schedule a 30 minute strategy session to talk through a custom strategy with one of our marketing specialists by clicking the "Get Started" button above. Usually, we start with a 30-day trial campaign for one of your artists before scaling up.